Douglas McIntyre, the editor of 24/7 Wall Street, writes on BloggingStocks.com that he believes a number of business media outlets won’t be around this time next year.
McIntyre writes, “The economic downturn will not support all of these media. Advertising will disappear. Perhaps more frightening, as people pull money out of the stock market, the interest in investing will drop. As investment professionals are fired, they may drop out of the business news consumption population as well.
“Who may not make it? The traditional business magazines publish on weekly or fortnightly cycles. That is too long a time between articles in a world where the web delivers information in real time. They may not get enough readers on the internet to offset sales lost in print.
“One thing for certain. A number of the operations with their names in this piece won’t be here in 2010.”
OLD Media Moves
Some business media won't survive past 2010
January 6, 2009
Douglas McIntyre, the editor of 24/7 Wall Street, writes on BloggingStocks.com that he believes a number of business media outlets won’t be around this time next year.
McIntyre writes, “The economic downturn will not support all of these media. Advertising will disappear. Perhaps more frightening, as people pull money out of the stock market, the interest in investing will drop. As investment professionals are fired, they may drop out of the business news consumption population as well.
“Who may not make it? The traditional business magazines publish on weekly or fortnightly cycles. That is too long a time between articles in a world where the web delivers information in real time. They may not get enough readers on the internet to offset sales lost in print.
“One thing for certain. A number of the operations with their names in this piece won’t be here in 2010.”
Read more here.
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