Social media and business journalism

KC Crain of Crain’s Detroit Business writes about the difficulties of social media in journalism.

Crain writes, “Crain Communications is a business-to-business media company with brands in many different parts of the world. We’ve been a trusted news organization for more than 100 years. Our employees are constantly working to build awareness for their direct business but also their own brands through social.

“In some media companies, journalists have been fired over controversial tweets that damage the medium’s reputation for objectivity. Some have resigned because they don’t want to be restrained from commenting or offering opinions.

“Credibility and objectivity are the core of our work at Crain. We work hard to make sure that the trust we’ve built with our audiences carries over to the social space.

“Navigating the ability to build and engage our growing audiences through social media while remaining a trusted, objective source of news and information is key.”

Read more here.