Categories: OLD Media Moves

Fortune's smart biz journalism move, or No. 101 with a bullet

I’m pleased to see that Fortune magazine has decided to pick up the popular “101 dumbest moments in business” list that was previously collected and written by its now-defunct Time Inc. colleague Business 2.0, which ran the list for seven years but closed shop earlier this fall.

Fortune absorbed a number of Business 2.0 staffers, including former editor Josh Quittner. They obviously brought along some of their better ideas.

The 2007 list is out today, and it’s as hilarious as ever.

At No. 101, is CNBC anchor Maria Bartiromo, with the headline, “What, no action figure?” Noted the magazine: “In January, CNBC anchor Maria Bartiromo files to trademark her nickname, ‘Money Honey,’ for use with a wide array of children’s products, including piggy banks, jigsaw puzzles, mousepads, comic books, and stuffed animals.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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