The Reuters TV video streaming service now has 1 million monthly users, reports Sahil Patel of Digiday.
Patel writes, “Only a fraction of the users still pay $2 for the service, with most preferring the free, ad-supported product, said Reuters TV managing director Isaac Showman. And as much as the change helped get Reuters TV content in front of more users, a number of other factors — including personalized ‘mid-form’ news broadcasts as well as more live content and documentary features — have also helped grow usage.
“Today, Reuters TV users are coming to the video service three times a week on average, the company said. On mobile devices, users are spending an average of 12 minutes per session, while on streaming TV devices like Apple TV and Roku, the average time spent is at 21 minutes per session.
“The biggest credit for this level of engagement goes to what Showman called ‘mid-form’ programming. These are personalized 5 to 30-minute news broadcasts that pull together different video clips based on factors like how much time the user has to watch video, their location, their viewing history and recommendations from Reuters editors.”
Read more here.
