Categories: OLD Media Moves

Reuters sees revenue rise from video views on Twitter

Reuters is generating revenue from putting some of its editorial video content on Twitter, reports Lucinda Southern of Digiday.

Southern writes, “According to Dan Colarusso, executive editor at Reuters TV and Reuters.com, Twitter now brings in ‘significant revenue,’ in line with what his company gets from Google AMP. ‘In terms of one product on one platform, Twitter is contributing the most,’ said Colarusso, but he was unable to share specific revenue details in time for publishing.

“Reuters has a wealth of video footage from Reuters TV, either live, packaged for agencies or for consumers. Globally, around 10 people now work in some capacity posting video to Twitter: three full-time staffers and an additional seven who do as part of their role, said Colarusso. Reuters moved three people working on Facebook Live, which it was no longer monetizing, over to posting video on Twitter, identifying what was well-received or had gained enough traction over the week to be re-posted over the weekend.

“‘Video is the clearest thing we have a more rigid business plan for,’ said Colarusso. ‘It has benefited from this structure. Revenue is not a dirty word.’

“Reuters’ Twitter revenue is mostly driven by its most popular Twitter account, Top News, which has 20 million followers.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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