Reuters sees demand for investigative stories

Joe Pompeo of The Business Insider interviewed Jim Impoco, the enterprise editor at Reuters, about the wire service’s big push into doing longer stories with an impact.

Pompeo writes, “Three out of the four most-read Reuters stories in March were investigative pieces, including its March 17 expose about an insurance company that was dropping H.I.V.-positive patients.

“Reuters started ramping up its enterprise last fall when it hired Impoco, who was previously an editor at The New York Times and Conde Nast Portfolio, and several investigative reporters.

“Impoco told us the company is in the process of bringing on two additional enterprise editors, one based in London and one in Singapore.

“‘It will make the entire project more efficient,’ he said.

“Impoco said that previously, most stories maxed out at 700 words, whereas he’s been regularly overseeing pieces between 3,000 and 7,000 words. A 7,000-word article by Nick Carey in December was ‘the longest piece in the history of Reuters,’ he said.”