Reuters announced Thursday its launch of Social Pulse, a social-media offering on Reuters.com designed for the business professional.
Featuring real-time consumer-sentiment content captured and curated by WiseWindow, Social Pulse will also host “Hot on Reuters,” a module detailing top news stories by social traffic (launching on Friday), and “The Conversation,” designed to track social-media spats and chats between two Twitter parties.
Klout.com will assist with CEO ranking, and a comprehensive Journalist Twitter directory will round out the page’s featured content.
“Social Pulse takes social-media sentiment and translates it for our audience,” said Alex Leo, Reuters director of news product, in a statement. “It’s not simply about how customers view a particular company, but how everyone engaged in the social realm views that company. This ultimately measures the overall pulse on social engagement and fleshes out the most relevant content.”
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