Categories: OLD Media Moves

Reuters launches social media product tracking company perception

Reuters announced Thursday its launch of Social Pulse, a social-media offering on Reuters.com designed for the business professional.

The service will measure the day’s highest-trafficked news stories, track real-time public perception toward U.S. companies, and gauge the social-media influence and impact of the country’s 50 top-Tweeting CEOs.

Featuring real-time consumer-sentiment content captured and curated by WiseWindow, Social Pulse will also host “Hot on Reuters,” a module detailing top news stories by social traffic (launching on Friday), and “The Conversation,” designed to track social-media spats and chats between two Twitter parties.

Klout.com will assist with CEO ranking, and a comprehensive Journalist Twitter directory will round out the page’s featured content.

“Social Pulse takes social-media sentiment and translates it for our audience,” said Alex Leo, Reuters director of news product, in a statement. “It’s not simply about how customers view a particular company, but how everyone engaged in the social realm views that company. This ultimately measures the overall pulse on social engagement and fleshes out the most relevant content.”

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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