OLD Media Moves

Reuters launches social media product tracking company perception

February 2, 2012

Posted by Chris Roush

Reuters announced Thursday its launch of Social Pulse, a social-media offering on Reuters.com designed for the business professional.

The service will measure the day’s highest-trafficked news stories, track real-time public perception toward U.S. companies, and gauge the social-media influence and impact of the country’s 50 top-Tweeting CEOs.

Featuring real-time consumer-sentiment content captured and curated by WiseWindow, Social Pulse will also host “Hot on Reuters,” a module detailing top news stories by social traffic (launching on Friday), and “The Conversation,” designed to track social-media spats and chats between two Twitter parties.

Klout.com will assist with CEO ranking, and a comprehensive Journalist Twitter directory will round out the page’s featured content.

“Social Pulse takes social-media sentiment and translates it for our audience,” said Alex Leo, Reuters director of news product, in a statement. “It’s not simply about how customers view a particular company, but how everyone engaged in the social realm views that company. This ultimately measures the overall pulse on social engagement and fleshes out the most relevant content.”

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