OLD Media Moves

Reuters hires its first head of revenue

April 16, 2020

Posted by Chris Roush

Eric Danetz

Reuters has hired Eric Danetz as its first head of revenue.

Danetz will have oversight of all revenue lines across Reuters, except events, and be charged with accelerating growth in its news agency and direct-to-consumer businesses.

Danetz joins from AccuWeather, where he has been chief business officer since 2017, overseeing all global revenue-generating products and services.

As head of revenue for Reuters, he will lead the sales and customer success teams globally, while also establishing a holistic revenue growth strategy involving the targeting of new market segments, diversifying customers and categories and identifying cross-selling opportunities across the wider portfolio.

Danetz will report directly to Michael Friedenberg, president of Reuters, and will be a member of the Reuters Executive Committee.

Friedenberg said, “Eric is an exceptional sales executive with an impressive track record in building new revenue streams, attracting new customers and scaling high growth media businesses. A Head of Revenue with a single view across our sales organization will enable us to serve our customers’ evolving needs which, in turn, will help us accelerate growth. I am delighted to welcome Eric to Reuters.”

“I’m thrilled to join Reuters and partner with an exceptionally talented team of colleagues across the business,” said Danetz in a statement. “I look forward to leading a global revenue strategy that enables the continued growth and transformation of this world-class news and information services organization.”

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