Reuters reached a record high of over 90 million video views on Twitter in January, an 80% year-over-year increase in audience engagement across all Reuters accounts
Reuters also saw video completion rates double from the year prior on the platform in January.
Coverage of the Australian bushfires resonated, with one video of red skies on New Year’s Eve reaching 5.8 million views.
Other videos that contributed to exceptionally high views in January included footage of the pope defending himself from a woman in a Vatican City crowd and a look at the Mayan palace unearthed by archaeologists.
Reuters coverage at the World Economic Forum in Davos received a total of 1.2 million views across the @Reuters and @ReutersBiz Twitter handles.
The “Davos Today” morning show, a video of Swedish climate activist Thunberg meeting Britain’s Prince Charles and a video of the feud between Thunberg and President Trump contributed to the high viewership.
