Categories: OLD Media Moves

Report on Business is Canada’s most-read biz magazine

Report on Business Magazine, which is produced by the Globe and Mail in Toronto, is now the most-read business magazine in Canada, according to an survey on readership.

A Globe and Mail story states, “New data from the Print Measurement Bureau show the magazine claimed 951,000 readers over the age of 18. That is about 8 per cent more than Canadian Business, the flagship business publication of Rogers Media Inc.

“The bureau’s survey, conducted in September, 2011, showed a major decline in readership at Canadian Business, which fell 20.8 per cent among adult readers, to 820,000, from the same period a year earlier.

“A previous PMB survey in 2011 had showed Canadian Business with a slight edge over Report on Business Magazine, which is published by The Globe and Mail.

“ROB Magazine also holds a significant lead over its two main rivals in capturing highly educated, higher-income readers: 543,000 are university graduates. No other business magazine in the country tops 400,000.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.