Report on Business Magazine, which is produced by the Globe and Mail in Toronto, is now the most-read business magazine in Canada, according to an survey on readership.
A Globe and Mail story states, “New data from the Print Measurement Bureau show the magazine claimed 951,000 readers over the age of 18. That is about 8 per cent more than Canadian Business, the flagship business publication of Rogers Media Inc.
“The bureau’s survey, conducted in September, 2011, showed a major decline in readership at Canadian Business, which fell 20.8 per cent among adult readers, to 820,000, from the same period a year earlier.
“A previous PMB survey in 2011 had showed Canadian Business with a slight edge over Report on Business Magazine, which is published by The Globe and Mail.
“ROB Magazine also holds a significant lead over its two main rivals in capturing highly educated, higher-income readers: 543,000 are university graduates. No other business magazine in the country tops 400,000.”
Read more here.
