Stephen Miller of The Wall Street Journal takes a look back Saturday at the career of former Forbes editor Jim Michaels, who died Tuesday.
“Nor did he hesitate sometimes to break the usual mold of business journalism: At an editorial meeting, Stewart Pinkerton, then deputy managing editor, proposed a story on the burgeoning business of country music. All he had was a one-sentence description, and Mr. Michaels was famed for skewering unprepared editors. Mr. Michaels said simply, ‘There’s our cover.’ So Garth Brooks showed up on the March 2, 1992, issue.
“Though Forbes’s ad campaigns called it the ‘capitalist tool,’ it was a tool that, if need be, could turn on big business. Mr. Michaels liked to refer to the magazine as the ‘drama critic’ of business. (He displayed on his office wall what he said was a quote from a rival editor: ‘Forbes: They’re Nasty, Venal People.’) In decennial anniversary issues, the magazine published lists of the decline of leading corporations of decades past. ‘It is always safe to take counter-cyclical positions in a cyclical world,’ Mr. Michaels told Ad Week in 1985.”
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