Graeme Anderson has teamed up with Colin Young to co-edit Wear Business, a new business magazine being launched in Great Britain.
Anderson was on the Sunderland Echo’s sports desk for almost 20 years. Young is a former soccer correspondent at Sun and Daily Mail North-East.
Apart from Anderson and Young, the team consists of former Sunderland Football Club and Middlesbrough Football Club press officers Martin Walker and David Allan.
Graeme said: “My previous life was all about sport but I’ve learned a lot about the business community over the last few years and I know there’s a definite desire for a magazine like this. The first issue has come in at 52 pages from a standing start and our aim is to double that by the end of the year, which then gives us a platform to be a real voice for businesses in our circulation area.”
Colin added, “Arguably, the North East as a region doesn’t do too badly for business magazines. But the specific area we’re serving often feels as if it doesn’t get a fair crack of the whip, in terms of publicity for all the good work going on locally, both in business and industry, and regeneration and redevelopment.”
The magazine will focus solely on business communities along the River Wear from Sunderland to Durham.
As of now, the new publication’s 5,000 print run is currently being delivered free to the business communities of the Wear region four times a year.
“We want to address that concern by becoming a focus for the business community and an independent voice highlighting the issues and developments of most interest to them,” Colin concluded.
