Categories: OLD Media Moves

Redesigning the biz news site

Allen Wastler, the managing editor of CNBC.com, writes Tuesday about the difficulties in redesigning a business news Web site.

Wastler writes, “Don’t forget your BizDev (business development) crew. They are the dealmakers … and those deals can end up being pretty important for a site’s operations. They’ll want those deals featured prominently as well. That helps them make more deals.

“So there’s a lot of jockeying going on. All business-news web sites go through it from time to time. In the end you hope the result is what’s right for the reader.

“What I find interesting is that as we all go through our respective redesigns, we seem to be edging nearer to one another in presentation … a sort of three-column, middle feature center, bottom buckets kind of approach. So either we’re all stealing ideas from one another or the jockeying is taking us all to the same place.”