OLD Media Moves

Redesigning the biz news site

June 30, 2009

Allen Wastler, the managing editor of CNBC.com, writes Tuesday about the difficulties in redesigning a business news Web site.

Wastler writes, “Don’t forget your BizDev (business development) crew. They are the dealmakers … and those deals can end up being pretty important for a site’s operations. They’ll want those deals featured prominently as well. That helps them make more deals.

“So there’s a lot of jockeying going on. All business-news web sites go through it from time to time. In the end you hope the result is what’s right for the reader.

“What I find interesting is that as we all go through our respective redesigns, we seem to be edging nearer to one another in presentation … a sort of three-column, middle feature center, bottom buckets kind of approach. So either we’re all stealing ideas from one another or the jockeying is taking us all to the same place.”

Read more here.

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