OLD Media Moves

Readership up for many business pubs

November 20, 2009

Lucia Moses of MediaWeek reports that readership increased in the past year for a number of business publications.

Moses writes, “At a time when it would seem that consumers would be seeking help to navigate the recession, business titles have seen an uptick in readership this past year, Mediamark Research & Intelligence’s fall magazine audience report shows.

“Six business titles — Forbes, Fortune, Inc., Smart Money, The Wall Street Journal and The Economist — had year-over-year increases in total audience, the twice-annual report shows.

“The Journal saw its audience grow 11.6 percent, to 3.4 million; Forbes’ grew 11.5 percent to more than 6 million; Fortune’s rose by 9 percent, to 4.1 million; and The Economist’s audience grew 6 percent, to 2.8 million.

“Yet those gains are hardly reflected in magazines’ advertising results. Take Forbes, which just went through another round of layoffs amid a 35 percent decline in ad pages year to date. Fortune is cutting its frequency in 2010 as its ad pages plummeted more than 32 percent so far this year.”

Read more here.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.