Readership up for many business pubs
Lucia Moses of MediaWeek reports that readership increased in the past year for a number of business publications.
Moses writes, “At a time when it would seem that consumers would be seeking help to navigate the recession, business titles have seen an uptick in readership this past year, Mediamark Research & Intelligenceâ€™s fall magazine audience report shows.
“The Journal saw its audience grow 11.6 percent, to 3.4 million; Forbesâ€™ grew 11.5 percent to more than 6 million; Fortuneâ€™s rose by 9 percent, to 4.1 million; and The Economistâ€™s audience grew 6 percent, to 2.8 million.
“Yet those gains are hardly reflected in magazinesâ€™ advertising results. Take Forbes, which just went through another round of layoffs amid a 35 percent decline in ad pages year to date. Fortune is cutting its frequency in 2010 as its ad pages plummeted more than 32 percent so far this year.”
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