Categories: OLD Media Moves

Readers pay the salaries of business journalists

Wall Street Journal columnist Jason Zweig writes about the time he wanted to respond sarcastically to a reader who criticized one of his stories.

Zweig writes:

It’s never good news when the managing editor walks into a lowly reporter’s cubicle.  One day in early 1990, I looked up from my desk at Forbes magazine to see Shelley Zalaznick standing over me.  My heart started to pound in fear.  “Hi, Shelley,” I chirped as I stood up, trying to master my fear.  He didn’t say hello.  A slow second or two crawled by as Shelley extended his arm to full length, parallel to the floor, as rigid as a gangplank.  From the end of it, pinned between his thumb and forefinger, dangled a sheet of paper.  From the look of revulsion on his face, it might as well have been a hank of used toilet paper.

“What is this?” he said, then flicked it toward me.

It fell onto my desk, and I grabbed it.  It was the letter I had drafted, for editorial approval, to a reader who had criticized my most recent article.  “Oh, that asshole,” I exclaimed before I had time to censor myself. “Everything he said was wrong.  All I did was tell him.”

Shelley looked at me, and his eyes could have flash-frozen a pot of boiling water in the Sahara. “That asshole pays your salary,” he said.  “You work for him.  He doesn’t have to respect you.  But you have to respect him.”

I looked back at him, stunned.

“Try again,” said Shelley.  “Start over.  And get it right this time.”  He walked away.

I sank into my chair, angry and disgusted.  The reader had written me a two-page, single-spaced letter itemizing something like a dozen of what he believed to be serious errors of fact or fairness in my story.  He hadn’t stuck to facts or fairness himself, however.  He had called me ignorant and stupid, biased and reckless and dishonest.  I lost his letter years ago, but to this day, three decades later, it remains one of the most obnoxious instances of feedback I’ve ever gotten from a reader (and I’ve gotten thousands). So, naturally, in my response, I’d seen his rudeness and raised it: My rebuttal had been dripping with sarcasm and self-justification.

This asshole pays my salary.  I thought about it for a minute.  At first it made me even angrier.  Not only had the reader humiliated me; Shelley had humiliated me all over again for having the nerve to defend myself.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

Recent Posts

Miao to cover China economy for WSJ

Wall Street Journal reporter Hannah Miao is moving to Singapore to cover the China economy.…

39 mins ago

FT taps Foy to cover European banking

Financial Times reporter Simon Foy is now covering European banks. He has been covering accounting for the…

4 hours ago

Debtwire seeks a private credit reporter

Debtwire, the leading provider of global fixed income news, analysis and data for more than…

7 hours ago

BNN Bloomberg anchor Kanwar is departing

Amber Kanwar, an anchor for BNN Bloomberg in Canada, is departing at the end of…

7 hours ago

Moody’s promotes Kantrow to editor in chief

Moody's Ratings has promoted Yvette Kantrow to senior vice president and editor in chief. She has been…

8 hours ago

Politico reporter Fieseler departs

Politico reporter Clare Fieseler is leaving the news organization to take on some ocean reporting projects. She…

8 hours ago