Categories: OLD Media Moves

Read BusinessWeek on the plane through the peanuts

BusinessWeek has struck a deal where it will provide some of its content on the trays of airplane seats, according to a release.

The release stated, “The BusinessWeek columns will be adhered to seatback tray tables on domestic air carriers through a patented process. The aisle, middle and center seats will each feature different BusinessWeek content that will be updated monthly.

“SkyMedia will offer clients the opportunity to be the sole advertiser on a plane. Ads, which will be about the size of a two-page spread, will be placed next to the BusinessWeek columns on the tray table surface.”

Later, the release states, “According to Triad Research, consumers viewed tray tables with the addition of BusinessWeek content 3.4 times longer than tray tables without the content, finding the BusinessWeek tray tables 72% more likeable.

“The tray tables will feature content written by some of BusinessWeek’s most popular columnists, including former GE CEO Jack Welch and his wife Suzy; the world’s most renowned wine critic, Robert M. Parker; and CNBC’s Closing Bell anchor Maria Bartiromo.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.