Executive editor Heather Landy writes, “We’ll be rigid about this with paid company spokespeople. If we request information and it’s emailed to us with a note from a PR person saying it’s being given on background, no dice—we have not agreed to your terms, and we will attribute this usable information as we see fit.”
The move follows a similar decision a month ago by The Verge that it will also no longer accept information from PR pros on background without attribution.
“There are times when on-background conversations are totally appropriate. But they’re not on background unless we’ve agreed to that first,” said Landy on Twitter on Friday.
Read more here.
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