Media Moves

Quartz updates policy regarding PR relationships

December 4, 2021

Posted by Chris Roush

Financial news site Quartz has updated its policy regarding how its journalists work with public relations professionals, saying it will not accept information on background with no attribution.

Executive editor Heather Landy writes, “We’ll be rigid about this with paid company spokespeople. If we request information and it’s emailed to us with a note from a PR person saying it’s being given on background, no dice—we have not agreed to your terms, and we will attribute this usable information as we see fit.”

The move follows a similar decision a month ago by The Verge that it will also no longer accept information from PR pros on background without attribution.

“There are times when on-background conversations are totally appropriate. But they’re not on background unless we’ve agreed to that first,” said Landy on Twitter on Friday.

Read more here.

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