Categories: OLD Media Moves

Quartz rolls out Spanish-language newsletter

Quartz has started a Spanish-language email newsletter called La Agenda.

It’s the financial news site’s first non-English language product.

La Agenda will follow the format of Quartz’s Daily Brief email newsletter and will include important headlines, business news, topics of debate, and “surprising discoveries” from around the globe and major Spanish-speaking regions.

Quartz’s approach to creating the Daily Brief four years ago was unique in its focus on providing a sophisticated roundup of essential news and views, written by veteran journalists, to be read on mobile devices. Today almost half — 48 percent — of its 250,000 subscribers are in senior management and 12 percent are C-level executives.

“Business-news coverage varies widely across Spanish-speaking countries, and nobody is doing an email newsletter like ours that addresses them all,” said Gideon Lichfield, senior editor at Quartz, in a statement. “We are pleased to be starting a daily one-on-one conversation with the inquisitive and daring business leaders in these countries.”

Since Quartz’s launch in September 2012, at least 40 percent of its audience has consistently come from outside the U.S. In September 2016, 53 percent of Quartz’s site visitors were from the United States, while 47 percent were from elsewhere around the globe.

Interested readers can subscribe to La Agenda here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.

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