Media Moves

Quartz rolls out Spanish-language newsletter

October 26, 2016

Posted by Chris Roush

La Agenda QuartzQuartz has started a Spanish-language email newsletter called La Agenda.

It’s the financial news site’s first non-English language product.

La Agenda will follow the format of Quartz’s Daily Brief email newsletter and will include important headlines, business news, topics of debate, and “surprising discoveries” from around the globe and major Spanish-speaking regions.

Quartz’s approach to creating the Daily Brief four years ago was unique in its focus on providing a sophisticated roundup of essential news and views, written by veteran journalists, to be read on mobile devices. Today almost half — 48 percent — of its 250,000 subscribers are in senior management and 12 percent are C-level executives.

“Business-news coverage varies widely across Spanish-speaking countries, and nobody is doing an email newsletter like ours that addresses them all,” said Gideon Lichfield, senior editor at Quartz, in a statement. “We are pleased to be starting a daily one-on-one conversation with the inquisitive and daring business leaders in these countries.”

Since Quartz’s launch in September 2012, at least 40 percent of its audience has consistently come from outside the U.S. In September 2016, 53 percent of Quartz’s site visitors were from the United States, while 47 percent were from elsewhere around the globe.

Interested readers can subscribe to La Agenda here.

Subscribe to TBN

Receive updates about new stories in the industry daily or weekly.

Subscribe to TBN

Receive updates about new stories in the industry.