Quartz believes in the advertising business model

Kevin Delaney

Quartz’s co-president and editor-in-chief Kevin Delaney defended the advertising business model and discussed the pivot to video, venturing into lifestyle and more on this week’s Digiday Podcast.

Aditi Sangal of Digiday writes, “‘The core of Quartz will always remain free,’ he said. ‘We’re focused on a specific segment, the business news. It’s a global audience, which is like the dream of a lot of marketers.’

“Below are the highlights of the conversation, edited for clarity.

Quartz still bets on advertising
“‘We still have confidence in advertising. It’s a business model that works. We think that advertising has been done in a manner that’s not super friendly to readers. Advertising will be the foundation of what Quartz will be over the next five years. Our audience is 52 percent female. It’s also younger — in their 40s, which is different from the general stuffy board rooms. This is the audience that a lot of advertisers want to reach.'”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.