A preview of the new CNBC web site, which goes live on Dec. 4, is now available here. The current web site can be seen here. Compare the two for yourself.
It promises exclusive live events, video on demand, tools for personal stock portfolios and global coverage. You can program a ticker for the stocks that you care about the most. It’s also promising exclusive interviews.
Here are some of the other features I was able to glean from the preview:
The web site has the CNBC logo in the upper left hand corner, with the slogan “First in Business Worldwide.”
Microsoft Corp. and NBC merged their financial Web sites, MoneyCentral.com and CNBC.com, in June 2001, shortly after the tech bubble burst. The new site, CNBC on MSN Money, became part of MSN, Microsoft’s family of online sites that also includes Slate.
Microsoft operated the Web site out of offices in Redmond, Wash., with editorial services split between Redmond and Fort Lee, N.J., where CNBC is based.
At the time, analysts said NBC was likely interested in this partnership because its CNBC Web site had not been as successful in capturing web users as expected.
The goal this time around will be how successful CNBC will be in taking Web users away from sites such as Forbes.com, BusinessWeek.com, MarketWatch.com, TheStreet.com and MotleyFool.com that already cater to investors and those wanting personal finance advice.
Last week, CNBC announced a number of new hires for its web site operation. Read about those here.
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