PressReader acquires News360
PressReader, which operates a platform that digitizes newspapers and magazines, has acquired News360. Pressreader offers a $29.99 monthly subscription for its users, who then have access to thousands of various titles and publications. PressReader was founded in 1999, and originally known as Newspaper Direct.
News360 was founded in 2010. The News360 team will be working out of PressReader’s Toronto headquarters. The CEO of PressReader, Alex Kroogman, offered a statement suggesting that News360’s technology will be used to improve overall customer experience. He stated:
In a world where news fatigue is a real and growing problem, and media literacy a global concern, it’s more important than ever for people to have access to the trusted content they need in an engaging environment. By understanding each person’s interests, and building advanced data science systems around content analytics, we will be able to give our millions of readers the trusted media they want, how they want it, when they want it, and where they want it, while building more audience intelligence into the data that drives our publisher and brand partnerships.