Hamilton Nolan of PR Week that public relations professionals he interviewed for a recent article believe that News Corp. CEO Rupert Murdoch will only mess up The Wall Street Journal a little.
Nolan wrote, “Most people preferred to stay on background when it came to discussing the most influential business outlet in America, so I’ll expand on my piece a little to summarize the key points:
– Murdoch’s a smart guy and a good businessman and he probably won’t mess up the quality journalism that makes the WSJ valuable in the first place.
– Even if he does, he’ll only do it a little bit. Not a big deal.
– If the sale helps the new Fox Business Channel become a strong competitor to CNBC, hey, that’s a good thing for PR people. More outlets, more competition for stories, more good placements (I don’t think anyone expects Fox Business Channel to be in the hardcore muckraking business).”
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