The Media Industry Newsletter is reporting that the upcoming Conde Nast Portfolio business magazine plans to give 50,000 of its subscribers a sneak preview called Inside Conde Nast Portfolio.
Inside idea is not Carey’s (whose sales/marketing genius was among the factors that made The New Yorker profitable during his 1998-2005 publisher’s stint). Rather, ‘it came from the very smart team at [Visa agency] OMD…[who] recognized a compelling opportunity to connect with our earliest charter subscribers.’ It is also a way for Visa execs to promote their high-end Signature credit card.
“As for CNP‘s 150 ad-page-plus launch (300 page-plus folio), Carey predicts that it will be well-received. And, as for himself giving up a TNY post that would, for what he proved, be a great ‘last job’ to risk a career and reputation (ditto for Wall Street Journal alumna Lipman), he says, ‘You only live once.'”
Read more here.
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