OLD Media Moves

Portfolio subscribers to get sneak preview

March 13, 2007

The Media Industry Newsletter is reporting that the upcoming Conde Nast Portfolio business magazine plans to give 50,000 of its subscribers a sneak preview called Inside Conde Nast Portfolio.

Inside Conde Nast PortfolioMIN wrote, “Founding group president/publishing director David Carey is whetting appetites with the Visa-sponsored Inside CNP.  No hints on who will be on the cover, but, says Carey, ‘Inside tells how we are building our print and digital products.’  Includes a pre-Scooter Libby-conviction interview with Washington bureau chief Matt Cooper (while at Time, he was front-and-center in it; see min, July 11, 2005, et seq.), who says he was lured to CNP by his ‘great confidence in [editor-in-chief] Joanne Lipman’s leadership’ and the opportunity to have a ‘big canvas on which to write great, interesting, and colorful stories.’

Inside idea is not Carey’s (whose sales/marketing genius was among the factors that made The New Yorker profitable during his 1998-2005 publisher’s stint).  Rather, ‘it came from the very smart team at [Visa agency] OMD…[who] recognized a compelling opportunity to connect with our earliest charter subscribers.’  It is also a way for Visa execs to promote their high-end Signature credit card.

“As for CNP‘s 150 ad-page-plus launch (300 page-plus folio), Carey predicts that it will be well-received.  And, as for himself giving up a TNY post that would, for what he proved, be a great ‘last job’ to risk a career and reputation (ditto for Wall Street Journal alumna Lipman), he says, ‘You only live once.'”

Read more here.

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