Categories: OLD Media Moves

Portfolio is improved, but still not an A

Keith Kelly of The New York Post critiques the second issue of Conde Nast Portfolio and says that will the tempo and flow of the business magazine is better, it’s still not an A product.

Kelly wrote, “We would give it a mid-range B, up from the B- that The Post gave it for its maiden voyage. As we noticed, its ad-page tally of 122 is in line with the normal fall-off from its much-hyped first issue which had 185 ad pages.

“There are still some noticeable clunkers as the magazine went four months between its first and second issues.

“The magazine continues to work through the start-up bugs. We wonder, for instance, about the odd edict by Lipman, the editor-in-chief, to banish the words ‘billionaire’ and ‘mansion’ from this issue. What’s that about?

“That Ted Turner is a world-class deadbeat on his pledge to deliver $1 billion to the United Nations is an old story.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.