Portfolio is improved, but still not an A

Keith Kelly of The New York Post critiques the second issue of Conde Nast Portfolio and says that will the tempo and flow of the business magazine is better, it’s still not an A product.

Kelly wrote, “We would give it a mid-range B, up from the B- that The Post gave it for its maiden voyage. As we noticed, its ad-page tally of 122 is in line with the normal fall-off from its much-hyped first issue which had 185 ad pages.

“There are still some noticeable clunkers as the magazine went four months between its first and second issues.

“The magazine continues to work through the start-up bugs. We wonder, for instance, about the odd edict by Lipman, the editor-in-chief, to banish the words ‘billionaire’ and ‘mansion’ from this issue. What’s that about?

“That Ted Turner is a world-class deadbeat on his pledge to deliver $1 billion to the United Nations is an old story.”

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