Keith Kelly of The New York Post writes Wednesday about what will happen to Smart Money magazine, a joint venture between Dow Jones & Co. and Hearst Corp., after News Corp. closes on its deal to purchase Dow Jones.
“It wasn’t clear if he was speaking as an executive or as a potential independent buyer, and yesterday he couldn’t be reached for comment.
“Over the years, Hearst and Dow Jones have had mixed experiences.
“Hearst officials felt that many promising early ideas — such as a proposal to start a financial Web site with Microsoft in 1994 — were shot down by Dow Jones executives who felt it would cannibalize other areas of its core business.”
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