Categories: OLD Media Moves

Fortune redesign aimed at Portfolio

An unbylined story in Wednesday’s New York Post examines the redesigned Fortune magazine, slated to hit newsstands next week with NBA star Lebron James on the cover.

The story stated, “But, thankfully, Managing Editor Andy Serwer is still pushing long-form journalism and the enterprise story style.

“The most noticeable change is the typeface and the inside layout, with more white space and bolder photos.

“Four color-coded sections now guide readers through different parts of the magazine. Red sets off ‘First,’ a new section with shorter and more offbeat stories, as well as columnist Allan Sloan.

“Green is for ‘investing’ and blue is for ‘technology,’ which will include content from recently folded Business 2.0. Orange, the lifestyle section called ‘Life at the Top,’ appears to be Fortune’s answer to rival Portfolio of CondÃ© Nast.

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.