Women’s business magazine Pink is celebrating its one-year anniversary, and it’s included in an article by Fort Wayne Journal Gazette reporter Stefanie Scarlett taking a look at why some magazines succeed but many more fail.
“Its total circulation has increased from 100,000 to 115,000, proving that the magazine has struck a chord with women for its integration of career and life issues, marketing director Sara Beth Zivitz says.
“Demographically, its target audience is women 27 to 55, with a median household income of $150,000 and higher, for whom ‘their career is a lifestyle,’ whether they have to work or want to, she says.
‘Think Fortune meets Oprah.’
Red more here.
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