Women’s business magazine Pink is celebrating its one-year anniversary, and it’s included in an article by Fort Wayne Journal Gazette reporter Stefanie Scarlett taking a look at why some magazines succeed but many more fail.
Scarlett wrote, “Pink, celebrating its first anniversary, was launched as a bimonthly publication, but will produce seven issues this year. Cover profiles have included PepsiCo CEO Dawn Hudson and designer Kate Spade.
“Its total circulation has increased from 100,000 to 115,000, proving that the magazine has struck a chord with women for its integration of career and life issues, marketing director Sara Beth Zivitz says.
“Demographically, its target audience is women 27 to 55, with a median household income of $150,000 and higher, for whom ‘their career is a lifestyle,’ whether they have to work or want to, she says.
‘Think Fortune meets Oprah.’
Red more here.
