In an effort to expand the way it delivers news to consumers, The Phoenix Business Journal, an American City Business Journal paper, is unveiling a newscast available around-the-clock on the Internet.
Called BizCast, it’s an audio-video presentation accessed via the Internet with a fresh show on the first Friday of every month. Content includes a lead, local business news story not yet reported in The Business Journal, a conversation with a top Valley CEO, news, an editorial and highlights from the paper’s Business Pulse surveys. Additional features will be added monthly.
The newscast is ready-made for television and will appear each month at select times on KNXV-TV Channel 15, the local ABC affiliate and a Business Journal media partner.
Don Henninger, publisher of The Business Journal, said the effort is a way to make news accessible to readers at their convenience.
“We always are exploring new ways to supply our readers with the information they need,” he said. “Technology opens lots of new doors for us, and this is a great example of one. Everything still starts at our core — and that’s our mission of being the most reliable and thorough source of business information in the Valley.”
Henninger and Ilana Lowery, the paper’s editor, and other Business Journal reporters will serve as on-air talent for the shows.
Read more about it here.
