The newsletter came after World-Herald for the past year had been a part of the Knight-Lenfest “Table Stakes” initiative for metropolitan newspapers.
As part of that, the World-Herald looked at reaching audiences in new ways – and at reaching new audiences.
“We came up with the idea of a weekly newsletter that would distill our business and business-related coverage into an easy-to-read and conversational format,” said Davis. “Not exactly something that’s never been done, but something that we hadn’t done.”
The paper’s newsletters until last year had been largely automated affairs. Now, it has several “hand-curated” ones, including the one written by Davis, called Building Omaha, which comes out on Mondays.
“I write quick, hopefully snappy summaries of a few stories and stuff those summaries with links,” he said. “I also collate three to five headlines from the week’s most interesting stories and two or three headlines from other publications.”
The paper is keeping track of the metrics of who opens and clicks on what to refine the newsletter and help it form strategy for possible future newsletters.
PCWorld executive editor Gordon Mah Ung, a tireless journalist we once described as a founding father…
CNBC senior vice president Dan Colarusso sent out the following on Monday: Before this year comes to…
Business Insider editor in chief Jamie Heller sent out the following on Monday: I'm excited to share…
Former CoinDesk editorial staffer Michael McSweeney writes about the recent happenings at the cryptocurrency news site, where…
Manas Pratap Singh, finance editor for LinkedIn News Europe, has left for a new opportunity…
Washington Post executive editor Matt Murray sent out the following on Friday: Dear All, Over the last…