Conde Nast Portfolio, the new business glossy slated to debut next year, held a lunch on Thursday in New York with Google CEO Eric Schmidt, and FishbowlNY was there to observe and take notes.
Some key points, according to its posting, were:
— Big advertisers like Fed Ex, Johnny Walker and others â€” are interested and snooping.
— Portfolio execs say that despite what looks like a crowded field â€” business mags for top execs â€” only 20 percent of top execs read Fortune, Forbes or Business Week. Meaning, they say, there’s a lot of room.
— There are a lot of execs with a lot of publishing experience over there pushing the product â€” even if they’re not completely sure what it is, yet. They’ve already started to divide up sales categories among them â€” liquor, travel, etc â€” and are still recruiting.
— It was the typical careful CondÃ© job, nice flower arrangements on the tables, a big sign with “Portfolio” behind Schmidt when he spoke with [editor Joanne] Lipman, signs stenciled or painted or something on the stone walls downstairs at the Four Seasons. No tchotchkes, yet, though.
More here. Can’t wait for the tchotchkes. My all-time favorite business journalism tchotchke is the BusinessWeek breath mint container.
Meanwhile, Women’s Wear Daily’s Sara James gave Lipman a positive review: “CondÃ© Nast executives were likely reassured by Joanne Lipman’s first public performance as editor in chief of the company’s forthcoming business magazine, CondÃ© Nast Portfolio. On Thursday, Lipman conducted a lively interview with Google chief executive officer Eric Schmidt before a crowd of several dozen potential advertisers and journalists at the Four Seasons.”