Categories: OLD Media Moves

NYTimes set to drop advertising column

The New York Times will drop its long-running advertising column, a fixture for decades, as the buyout-taking Stuart Elliott pens his farewell column for the paper on Friday, reports Keith Kelly of the New York Post.

Kelly writes, “Elliott wrote the influential newspaper column for 23 years, breaking the old record of 22 years held by Phil Dougherty, whose tenure ended in 1989 with his death.

“Other notables who have held the job over the years include: Carl Spielvogel, who would go on to become an advertising exec himself, founding the ad agency Backer & Spielvogel; Peter Bart, who became a Hollywood producer and then a long-running editor-in-chief of Variety; and Randall Rothenberg, the current president of the Interactive Advertising Bureau.

“There has been no internal buzz on an Elliott replacement, leading many insiders and outsiders to conclude that there will be none.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.