NY Times names Headlam as media and marketing editor

Bruce Headlam will become media and marketing editor, a newly expanded job in which he will direct coverage of those topics as well as continue to oversee the Monday section of Business Day, according to a memo from New York Times business editor Larry Ingrassia posted on the Romenesko web site.

Ingrassia stated, “As part of this reorganization, we will be appointing a deputy reporting to Bruce to help him oversee coverage and edit the Monday section. Candidates should contact me and Bruce.

“I can’t think of a better editor to become media and marketing editor with this broader mandate. Under Bruce’s direction the last couple of years, the Monday section has evolved to focus on the convergence of media, entertainment and technology. He has worked closely with and received lots of assistance from Jon Elsen, who has been media and marketing editor, and technology editor Kevin McKenna, and their reporters to put out a compelling and insightful report about businesses that are going through dramatic changes.

“Bruce has a feel for design and a knack for writing engaging headlines, including one read aloud, by Ben Affleck, on the Tonight Show. And, as any reporter who has worked with him will tell you, Bruce has a great story sense and a nice editing touch. Under his watch, the Monday section added two marquee columnists – David Carr on media and Tom Zeller in his Link-by-Link feature – and, as Bruce likes to remind us constantly, David Leonhardt got his first Bizday column (‘All Consuming’) in Monday, as well.”

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