The New York Times Co. announced that David Perpich, the company’s senior vice president of product, has been named president and general manager of tech news site The Wirecutter.
As The Wirecutter’s president and GM beginning March 5, Perpich will report to Mark Thompson, president and chief executive officer of the Times Company and will join the company’s executive committee.
“David’s goal and mine will be to continue to grow The Wirecutter and to more fully integrate it into the life of The Times,” said Thompson in a statement. “Both organizations remain committed to creating products that serve our readers and become an indispensable part of their lives.”
Founded in 2011 by technology journalist Brian Lam, who had worked as an editor at both Gizmodo and Wired, The Wirecutter and The Sweethome, its sister site, are lists of the best gadgets, gear and other products for people who quickly want to know what to get.
The sites are built on the editorial backbone of journalists making research-driven, powerful product recommendations.
