Categories: OLD Media Moves

Now CNBC's turn for Fortune treatment

The Jossip web site reports Wednesday that Fortune magazine is working on an in-depth story about business news cable network CNBC, just months after new rival Fox Business Network graced the cover.

Jossip reports, “When that article hit, Kevin Goldman (then the VP of CNBC publicity and a former Wall Street Journal report) fired off an angry three-page letter to Fortune’s editors, we’re told, complaining about the rival network receiving such gratuitous coverage just out of the gate and demanding ‘better treatment’ for CNBC.

“Now, it could be argued, Fortune is offering a make good: The GE finance network is set to receive its own lauding coverage in the magazine.

“We’re told Jessi Hempel is penning the piece and, according to cable industry sources she spoke with, promised the article will be ‘extremely positive.’ After all, relays a source, Hempel says she was ‘told to write a positive piece about CNBC’ and has declared she’s a fan of CNBC chief Mark Hoffman.

“When asked about the situation, Fortune chief Andy Serwer responded in a statement: ‘This article is an in-depth snapshot of CNBC, the only one that has been written in the last 5 years, with the kind of reporting, fact-checking and honesty that readers have come to expect from Fortune.'”

Read more here.

Recent Posts

Business Insider’s Ridley joining The Female Lead

Business Insider's Louise Ridley is joining The Female Lead, the women's empowerment charity founded by Tesco Clubcard entrepreneur Edwina…

9 mins ago

Viswanatha named Washington enterprise editor at WSJ

Aruna Viswanatha has been promoted to Washington enterprise editor. She will report to Damian Paletta.…

2 hours ago

Tweh named WSJ’s Chicago bureau chief

Bowdeya Tweh has been promoted to Chicago bureau chief at the Wall Street Journal, reporting…

2 hours ago

Fierce Healthcare promotes Landi to executive editor

Fierce Healthcare has promoted Heather Landi to executive editor. She has been a senior editor.…

2 hours ago

Quartz hires McNamara as breaking news editor

Business news site Quartz has hired Audrey McNamara as breaking news editor. In her role,…

2 hours ago

How publishers are now generating revenue around climate coverage

Mark Stenberg of Adweek looks at how publishers such as Bloomberg and Axios are generating…

2 hours ago