North Bay Biz Journal names Kostecka its publisher

Norma Kostecka is named the new publisher of the North Bay Business Journal in October 2020. (courtesy photo)

The North Bay Business Journal has named Norma Kostecka as publisher, succeeding Brad Bollinger, who will retire Dec. 31.

Cheryl Sarfaty of the Business Journal writes, “She joins NBBJ after serving as advertising director for 22 years at the Napa Valley Register, where she was responsible for sales, promotional and strategic functions of the advertising and marketing departments.

“Prior to the Napa Valley Register, she served as retail advertising manager for the Arizona Daily Sun. Kostecka started her career in publishing in 1984 as an automotive sales representative at The Times Advocate in Escondido in San Diego County, where she is originally from.

“Kostecka said she initially planned to become a retail buyer in the fashion industry. But after graduating from the Fashion Institute of Design and Merchandising in downtown Los Angeles, she and her husband, Scott, decided to move back to Escondido. Once there, she joined The Times Advocate and never looked back.”

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Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.