“Nightly Business Report,” which airs five days a week on PBS television stations, will be available on satellite radio beginning next week, reports Glenn Garvin of The Miami Herald.
Garvin writes, “The simulcast will air weeknights at 7 p.m. on Sirius XM’s public-radio channel (XM 121 and Sirius 205) with a repeat at 10 p.m. — the first time in NBR’s 30-year history it has appeared anyplace but on PBS.
“‘This is a big first step toward the goal we’ve set for ourselves, which is to build a global distribution for NBR on both television and radio,’ said Mykalai Kontilai, the San Diego-based businessman who with partner Gary L. Ferrell acquired the show from WPBT-PBS 2 nine months ago. ‘For the first time, people will be able to tune into the show on radio.’
“Kontilai declined to reveal the terms of the deal with Sirius XM, but said it’s directed more at broadening NBR’s audience than improving its bottom line, at least in the short run. ‘It will generate revenue for the company,’ he said. ‘And it will mean added exposure for our sponsors. But from our perspective, it’s much more about providing NBR to a wider audience of people in a different medium.’
“XM Sirius has 20.6 million subscribers and claims 35 million listeners, numbers that dwarf NBR’s estimated 500,000 viewers across 350 stations in the country.”
Read more here.
