Tim Mullaney of Bloomberg writes about the new ad network that News Corp. has started for its financial news sites acquired in the Dow Jones & Co. deal.
Mullaney writes, “Worthnet.Fox will sell ads for the international versions of Barron’s Online, the Wall Street Journal Online and Marketwatch.com, as well as sites not owned by News Corp., the company said in a statement.
“The goal is to increase sales in emerging markets, especially Latin America, said Hernan Lopez, president of .FOX Networks, a unit of New York-based News Corp. that runs Internet ad sales outside the U.S. Of 46,000 public companies globally, 20,000 are in emerging markets, he said.
“‘We expect WorthNet to be delivering 20 percent of the total revenue of .FOX Networks by the end of the year,’ Lopez said in an interview. ‘There are new, global affluent consumers, from the local head of a multinational in India to a programmer who moves from China to Silicon Valley and creates a company. WorthNet will put luxury brands in front of those people.'”
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