News Corp. extends Twitter deal, adds Barron’s, MarketWatch and Investor’s Business

News Corp. is expanding its ad buying agreement with Twitter for another two years and adding Barron’s, MarketWatch.com and Investor’s Business Daily content to the agreement, reports Sara Guaglione of Digiday.

Guaglione reports, “Publishers can monetize content on Twitter through the platform’s pre-roll ad program called Twitter Amplify Sponsorships. Revenue for the news category within Amplify Sponsorships is up over 60% year-over-year. Amplify Sponsorships enable advertisers to buy ads against a set of content posted to Twitter by a publisher like Dow Jones; the ads can be purchased directly from the publisher or from Twitter. That content can include videos, Twitter polls, Twitter Moments (curated collections of tweets about a topic or event), live streams or Spaces (Twitter’s live audio product).

“While the Journal provides news on the markets and personal finance, Barron’s, MarketWatch and Investor’s Business Daily will have content on retirement, small businesses, real estate and the economy for Amplify Sponsorships, Rosen said. Content from those three brands have been available to advertisers since the beginning of this month.”

Read more here.

Chris Roush

Chris Roush was the dean of the School of Communications at Quinnipiac University in Hamden, Connecticut. He was previously Walter E. Hussman Sr. Distinguished Professor in business journalism at UNC-Chapel Hill. He is a former business journalist for Bloomberg News, Businessweek, The Atlanta Journal-Constitution, The Tampa Tribune and the Sarasota Herald-Tribune. He is the author of the leading business reporting textbook "Show me the Money: Writing Business and Economics Stories for Mass Communication" and "Thinking Things Over," a biography of former Wall Street Journal editor Vermont Royster.