Sam Schechner and Jessica Vascellaro of The Wall Street Journal write for Thursday’s paper about a new version of the tech news site CNET being launched his week by its new owners, CBS Corp.
“Founded in 1992, CNET was an early content leader on the Web, growing through a stable of sites centered on technology news and product reviews. But in recent years, competition from blogs and other sites caused U.S. readership on some key properties to decline.
“The new CNET.com highlights another priority for CBS’s online strategy: video. A large window that will soon play high-definition video within the homepage promotes the site’s video content, including relevant clips from CBS broadcasts. Mr. Gillespie says video ads can sell for double normal ad rates on the site.”
Read more here.
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