Media Moves

New mag seeks gap between investment tips and analysis

December 1, 2006

Isaac Kardon writes in the New York Sun about American magazine, the new business glossy that just started, and noted that the publication is drawing its inspiration from what Fortune magazine was like when it was launched in February 1930.

American magazineThe editor is James Glassman, who has edited Roll Call and the New Republic. Kardon wrote, “The goal is to bridge the gap in the business magazine market between investment tips and high-level analysis, he said.

“The cover stories in the first issue investigate why so many chief executives are underpaid, the intellectual about-face of television broadcaster Lou Dobbs, and the economics of football.

“‘Fortune, Business Week, and Forbes have gone downscale,’ Mr. Glassman said. ‘Our magazine is directed at C-level executives, as in CEOs, CFOs, and CFOs of Fortune 1000 companies.’

“The starting circulation of the magazine is 40,000; the target is 120,000. ‘We see ourselves on par with Harvard Business Review,’ the publishing director, Samuel Schulman, said.

Read here.

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