Media Moves

New CNBC web site is live

December 3, 2006

As of 10:20 p.m. Sunday, the new CNBC site has gone live. The business news cable network had said that it would officially launch on Dec. 4, splitting itself from MSN Money, where it had posted news and information for the past six months.

The network is planning a huge day on Monday to attract site visits. CNBC’s Steve Liesman will have an exclusive interview on the web site with Chicago Federal Reserve Bank president Michael Moskow on Monday at 9:01 a.m. EST. At noon, Maria Bartiromo will interview Goldman Sachs market strategist Abby Joseph Cohen on the web site.

Throughout the day there will be “Market in a Minute” video broadcasts on the site. Bartiromo will anchor the first one at 9 a.m.

The web site plans to air between three and eight hours of live programming daily, primarily covering events that could move markets. The site also has more than 15,000 videos of business and financial leaders available in a database, and will add 75 new videos each day.

In addition, there are seven blogs on the site being written by CNBC reporters. Among them are “Media Money” by Julia Boorstin, who came over earlier this year from Fortune, and a sports business blog written by Darren Rovell, formerly with ESPN.com. Boorstin’s blog, as well as the “Realty Check” with Diana Olick, only have two posts, while Rovell’s blog has at least a dozen posts from the past week, and some good stories.

The site also has a list of people who will be appearing on the network’s various TV shows, from “Squawk Box” to “Power Lunch” and “Street Signs.” The shows will have also their own blogs that will be updated daily.

Mark HoffmanCNBC President Mark Hoffman stated on the home page: “The extraordinary team at CNBC has created a Web site that combines all of the journalistic and production assets you have relied on for years on CNBC-TV. We’ll be gathering financial news from around the world with the latest in online technology to deliver a truly groundbreaking web experience.

“As you explore cnbc.com you will discover aggressive breaking business news coverage, in-depth analysis, and exceptional investment tools which you can personalize to best serve your needs. In addition–cnbc.com has the most extensive business video in web history, live video programming, a substantial list of topical blogs from CNBC’s anchors and reporters, and much more.

“Thank you for taking a look at the new cnbc.com. We hope you’ll be with us often on-air and online.”

First impressions: The site will be giving TheStreet.com, MarketWatch and others a run for their money. The site is nicely laid out with a good color scheme. And I like the ticker.

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