New China biz news outlet launches

Bettina Wassener of the New York Times writes Monday about a new Chinese business news outlet being launched.

Wassener writes, “Cai Business Indepth, known as CBID, is aiming to become a major provider of reliable financial news and analysis, in English, about one of the world’s largest and most complex economies: China. (‘Cai’ means finance in Mandarin.)

“CBID’s baseline product — a daily wrapup of the main business stories in greater China — went live Monday on the company’s Web site, www.chinaindepth.com. An advertising campaign is to follow this week, and a suite of other products — like industry and regional reports and economic data — is planned in coming months.

“CBID hired about 30 reporters — many of them recruited from other media outlets. Another 30 have been added at a partner publication, the Hong Kong Economic Journal, a Chinese-language daily, to provide English-language content for CBID.

“And a similar number are dedicated to CBID under the roof of Caijing, a highly respected business magazine based in Shanghai.”